JOSEPH REY RESUME
Digital Art Director + Sr. Graphic Designer
Entertainment, Consumer and Lifestyle Brands
Tel: (323) 821-7887 Email: josephrey@josephrey.us
Entertainment, Consumer and Lifestyle Brands
Tel: (323) 821-7887 Email: josephrey@josephrey.us
CORE SKILLS
• Art Direction & Design
• Key Art & Title Treatments
• Typography & Layout • Image Compositing
• Digital Painting
• AI-Enhanced Workflow Integration
• Art Direction & Design
• Key Art & Title Treatments
• Typography & Layout • Image Compositing
• Digital Painting
• AI-Enhanced Workflow Integration
TOOLS
• Photoshop
• Illustrator
• InDesign
• Firefly
• ChatGPT (in progress)
• Runway (learning)
• Photoshop
• Illustrator
• InDesign
• Firefly
• ChatGPT (in progress)
• Runway (learning)
PROFESSIONAL EXPERIENCE
Freelance Consultant
Digital Art Director / Designer
2024 - Present
Digital Art Director / Designer
2024 - Present
• Leading creative development for entertainment and lifestyle projects across digital, print, and social channels
• Creating original key art, title treatments, and brand visuals that define project tone and visual direction
• Working directly with producers and creative leads to explore look & feel, establish tone, and refine concepts
• Taking projects from initial concept through final execution across all formats
• Creating original key art, title treatments, and brand visuals that define project tone and visual direction
• Working directly with producers and creative leads to explore look & feel, establish tone, and refine concepts
• Taking projects from initial concept through final execution across all formats
Digital Marketing Designer
Paramount+
2019 - 2024
• Led concept development and creative direction for streaming assets, title treatments, and promotional artwork
• Partnered with art directors, strategy teams, and producers to ensure visuals supported broader messaging goals
• Developed original typography solutions to support brand identity and storytelling
• Acted as lead designer on multiple show launches, maintaining consistency from pitch through delivery
Paramount+
2019 - 2024
• Led concept development and creative direction for streaming assets, title treatments, and promotional artwork
• Partnered with art directors, strategy teams, and producers to ensure visuals supported broader messaging goals
• Developed original typography solutions to support brand identity and storytelling
• Acted as lead designer on multiple show launches, maintaining consistency from pitch through delivery
Digital Brand Experience Designer
NBCUniversal
2015 - 2018
• Created original social media looks and post art for NBC shows, developing visuals aligned with campaign tone and branding
• Designed static assets for Instagram, Facebook, and Twitter to support promos and season launches
• Shifted into key art adaptation for select series, applying typography, layout, and asset variations
• Collaborated with writers, producers, and marketers to align messaging and visuals for each show
NBCUniversal
2015 - 2018
• Created original social media looks and post art for NBC shows, developing visuals aligned with campaign tone and branding
• Designed static assets for Instagram, Facebook, and Twitter to support promos and season launches
• Shifted into key art adaptation for select series, applying typography, layout, and asset variations
• Collaborated with writers, producers, and marketers to align messaging and visuals for each show
Digital + Print Design
• Produced key art, packaging, and promotional materials under tight deadlines
• Developed original artwork and adaptations for OOH and special release campaigns
• Partnered with creative directors to build comps, refine layouts, and finalize press-ready files
• Contributed across a range of projects as both an independent designer and agency collaborator
• Produced key art, packaging, and promotional materials under tight deadlines
• Developed original artwork and adaptations for OOH and special release campaigns
• Partnered with creative directors to build comps, refine layouts, and finalize press-ready files
• Contributed across a range of projects as both an independent designer and agency collaborator
Print Art Director
Warner Bros.
• Designed original artwork for key art, OOH campaigns, and specialty print pieces, aligning creative with title specific
branding and audience goals
Warner Bros.
• Designed original artwork for key art, OOH campaigns, and specialty print pieces, aligning creative with title specific
branding and audience goals
Print Art Director
NBCUniversal
NBCUniversal
• Worked with Creative Directors to concept and execute key art for broadcast and print campaigns
• Explored visual directions for a range of NBC programming, balancing network branding with unique show identities
• Explored visual directions for a range of NBC programming, balancing network branding with unique show identities
Print Art Director - HE
Lionsgate Entertainment
• Designed key art and packaging for home entertainment titles.
• Coordinated with outside vendors and publications to ensure accurate, on-time delivery of
print-ready artwork.
Lionsgate Entertainment
• Designed key art and packaging for home entertainment titles.
• Coordinated with outside vendors and publications to ensure accurate, on-time delivery of
print-ready artwork.