ADVERTISING CONCEPTS + CREATIVE
These are advertising concepts and their creative to sell television series and an entertainment app. My general idea for concepts is to create something out of the ordinary and unexpected. Creating a concept is a very difficult task to accomplish. These are some of my best attempts. See if you agree.
PAINKILLER: THE TYLENOL MURDERS - DIGITAL
A five-part docuseries transports viewers back four decades to 1982 when a killer laced Tylenol pills with cyanide and killed seven people in the Chicago area. Fear and panic spread across the country, with no one knowing how widespread the poisonings were.
As part of the team tasked to create the show key art for CBS, I explored a concept that was a grave dug in the recognizable shape of a Tylenol pill bottle. In the grave is a casket with a health cross adorned on top of it instead of a religious cross and mourners surrounding the grave on a dark day but all you can see are their black umbrellas from above. Although this idea is a direct steal from the Absolut Vodka campaigns, it's the exact opposite of what their campaign is about. Instead of joy and happiness this is about death and darkness, and I believe the concept fits this story very well and clearly communicates the idea of the documentary in a way that captures the views attention.
Art Direction and Design: Joseph Rey
Creative Director: Mark Weinstein
Design Team: Paramount+
Creative Director: Mark Weinstein
Design Team: Paramount+
© Copyright 2024 Paramount+
LIPSTICK JUNGLE - PRINT
During my time at The NBC Agency -- the in-house agency for NBC creative -- I was part of the team that developed ad concepts and campaigns for seasons one and two of the series "Lipstick Jungle," starring Brooke Shields. My execution of "lips and the city" was the idea that served as the foundation for the teaser which was designed as an illustration. This probably qualifies as an idea more than a concept but I still love the boldness of the lips and the reflection of the city in them for a television series. The final execution was in partnership with L'Oréal Cosmetics and earned The Agency a Silver Promax for Best Cross Promotion. For the Season Two Vogue ad spread, look here.
Art Director: Joseph Rey
Creative Director: Valerie Madden
Design Team: The NBC Agency
Creative Director: Valerie Madden
Design Team: The NBC Agency
© Copyright 2008 NBC
Happy Birthday Paramount+ - DIGITAL
To celebrate the first anniversary of the Paramount+ app, our team was tasked with creating a concept and campaign design. One of my ideas was to depict Paramount Mountain as the icing atop a branded cupcake, embodying the celebration and joy of this milestone. The imagery would capture the iconic mountain's grandeur, along with the playful spirit of a birthday treat, making it a memorable and engaging visual for our campaign. This is the final art. To view more of this campaign, including sketches, look here.
Concept and Design: Joseph Rey
Creative Directors: Mark Weinstein
Design Team: Paramount+
Creative Directors: Mark Weinstein
Design Team: Paramount+
© Copyright 2021 Paramount+
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