HAPPY BIRTHDAY PARAMOUNT+
This is the original concept and artwork created to celebrate the first birthday of the Paramount+ app. During the brainstorming process, I sketched several birthday-themed elements, such as a candle and a cupcake. Then, it occurred to me that the icing on the cupcake could be designed to resemble the Paramount mountain. By adding a single candle and incorporating stars, the overall design came together almost effortlessly.
Lead Designer: Joseph Rey
Creative Directors: Mark Weinstein, Felipe Cerdan
Design Team: Paramount+
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